The launch event, hosted by Alfonso Brandy, showcased both spectacular musical and artistic talent while highlighting the brand’s commitment to community and to creating excitement in the brandy category.Alfie Alley Year 2 was masterfully hosted by Alex Diaz and Sabrina San Diego, whose charismatic presence and engaging commentaries were central to the evening’s festivities.
Upon arrival, attendees were gifted an exclusive Alfie Alley rock glass and a journey map, leading them through a curated event experience. The night was further highlighted by the launch of the 2024 Artist Series bottle designs, a collaboration with artist Mr. Dee Jae Pa’este. Alfonso Brandy’s Sales and Marketing Director, Ms.
Another memorable moment was the unveiling of the Light variant giant bottle through a stunning light show, which drew applause and admiration from the crowd. Additionally, the Alfreedom wall allowed attendees to leave their mark by expressing what it means to be part of Tropang Alfie, fostering a sense of unity and pride.
Fun-filled activities at the Light, Zero, and Platinum booths allowed attendees to win exclusive merchandise, such as Alfie Alley tumblers and socks, adding an interactive dimension to the evening. The success of Alfie Alley Year 2 has paved the way for the event’s expansion to other cities across the Philippines. Upcoming runs are scheduled in Iloilo and Davao this September, in Laguna this October, and in Pampanga this November. Ms.
Alfonso Brandy thanks everyone who participated and contributed to the event’s success and looks forward to continuing the tradition of Alfie Alley in more locations across the country. SoundStrip
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