The author recommends five strategies for companies to maintain consumer trust during these periods: 1) If you have to increase pricing, tell customers why, 2) practice value-oriented marketing, 3) offer customer-centric pricing strategies, 4) enhance your customer support and communication, and 5) prioritize long-term relationships., there has been an 8% rise since 2022 in consumers blaming corporate greed for the state of inflation.
However, this phenomenon is nuanced, as the inflationary trend also reflects broader economic shifts during the pandemic, where existing corporate power influenced pricing amid disrupted supply chains and changed consumer demands.. Christine is the driving force behind i2c’s global marketing and corporate communications efforts.