Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Jerry Seinfeld's brand new directorial debut Unfrosted gets some facts wrong about the history of Pop-Tarts. Released as a Netflix original, it follows a fictionalized account of the creation of the famous toaster pastry. The larger cast of Unfrosted includes the likes of Melissa McCarthy, Jim Gaffigan, and Amy Schumer, and the film has been negatively received by both critics and audiences.
It's the first time that Seinfeld has sat in the director's chair for a feature film. The premise is based on a joke he told in the past about the creation of the Pop-Tart, and Unfrosted takes on a highly colorful and comedic presentation. The real-world story of Pop-Tarts is quite different from Unfrosted, with the rivalry between Kellogg's and Post being both intense and ongoing.
Pop-Tarts Started Using Frosting In 1967, Four Years After Unfrosted One of the central points in the film is that the earliest Pop-Tarts didn't have any of the now-famous frosting on them, hence the movie's title.
This aspect of the creation of the Pop-Tart is not covered in Unfrosted, which ends its story in 1963. Kellogg's and Post, in reality, had a long and storied rivalry in the breakfast foods market. The initial run of Pop-Tarts sold out incredibly quickly, easily outdoing Country Squares. The desire to stay ahead of Post and to keep on innovating their product is what led to such a focus for Kellogg's to develop frosting for Pop-Tarts.
Jerry Seinfeld's Unfrosted Ending Joke Undermines The Real Origin Of Pop-Tarts' Frosting Idea In the end, Jerry Seinfeld's character Bob Cabana doesn't give serious consideration to adding frosting to the Pop-Tarts. This goes against the true history the film is based on, because Seinfeld's character is actually inspired by Bill Post, and Post was the one who suggested the idea of adding frosting in the first place.
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