This image released by E! Entertainment shows Wisdom Kaye, from left, Julia Fox, and Law Roach from the fashion competition series"OMG Fashun." she puts together — cutting off the belt loops of her jeans or creating a top made from tartan ties sewed together — are almost always guaranteed to turn heads and be photographed.for unique looks meant to impress Roach, Fox and a guest judge. The winner walks away with $10,000 and Fox models their design.
“Julia wore a dress to one of our pitches that was all expired condoms,” recalled Rob Eric, the production company's chief creative officer. Fox and Roach also spoke with The Associated Press about advising the “OMG Fashun” contestants, disruptive fashion and honest feedback. The conversations have been edited for clarity and brevity.FOX: Anything that undermines the current norms. Not wearing mass-produced garbage. Supporting local emerging designers in your own community. Not falling for clever marketing ploys. Not wearing something just because everyone else is. But more importantly, using clothes as a political statement.
ROACH: Someone had to tell me that I was a disrupter. I didn’t come in like, ‘Hey, I’m going to disrupt the industry.’ It’s just things that I have been doing organically and authentically for many years.ROACH: I do. We got a chance to see some real talent on the show. If our industry really wants to become more sustainable, I think they could look at some of the work that some of these contestants were able to produce with the fabrics that they created and the materials that they used.
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