Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Kevin Costner's upcoming Western film, Horizon: An American Saga, was a risky project to begin with, but it's only gotten more audacious after a new reveal. Costner originally mapped out the story for Horizon in the late 1980s, when he was arguably at his peak of commercial popularity.
Horizon's 3-Hour Runtime Is A Massive Gamble For Kevin Costner A 3-Hour Duration Could Make It Harder To Bring Viewers To The Box Office Close Horizon: An American Saga has a risky release schedule to begin with, given that the movie releases on June 28, and it has a sequel following shortly after on August 16. Costner's plan is to make more Horizon movies after the first two, but that will rely on their commercial success for him to generate funding.
A report from Deadline quoted Horizon as a "3-hour Western," increasing the gamble as audiences will now have to commit to an epic-length timespan for a genre that hasn't been particularly successful in recent years. Of course, 2023's Oppenheimer offers precedence for Horizon, and there have been plenty of other box office hits beyond the 3-hour mark, but it will have to be a special movie that generates word of mouth.
Major franchises like Marvel and James Bond have been at their best when providing space between projects, as audiences can get burnt out. Given that the Horizon formula has never been done before, it's hard to say whether that burnout will be applicable. Alternatively, sequels like Dune: Part Two that have outperformed their predecessors have done so by building anticipation over the course of years through the first film's streaming release.
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