TikTok Strikes Deal To Bring Universal Music Group Artists Back To App

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Tiktok,Universal Music Group

The new licensing agreement comes amid serious questions about TikTok's future in the U.S.

Artists from Universal Music Group, which include Drake, Adele, Bad Bunny and Billie Eilish, will be returning to TikTok as the two parties have struck a new licensing agreement following an approximately three-month long dispute.

TikTok pushed back against the claims by UMG, saying that it had reached ‘artist-first’ agreements with every other label and publisher.On Thursday the two sides announced that their new agreement would give significant benefits to UMG’s global stable of artists, songwriters and labels and would return their music to TikTok.

In addition, the companies will put their combined efforts toward ensuring that AI development across the music industry will protect human artistry and payments for artists and songwriters. TikTok will also work with UMG to remove unauthorized AI-generated music from the platform, as well as on tools to improve artist and songwriter attribution.

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