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Americans expected to spend less this Mother's Day

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Justin Boggs is a writer for the E.W. Scripps company. Justin covers anything from politics to sports and entertainment.

The National Retail Federation said it expects a slight decline in spending this Mother's Day compared to 2023, even though more will be spent on special outings.

The organization's data, however, shows that the same proportion of Americans will celebrate Mother's Day this year. The NRF estimates that 84% of American adults will do something to celebrate Mother's Day. However, the average amount being spent on jewelry will drop from $59.90 per person to $53.12 this year. Americans are also expected to spend less on gift cards and electronics for Mother's Day this year.Even with the drop in spending, Mother's Day remains an important day for U.S. retailers.

 

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