Family-friendly music festivals finding success as cost-of-living crisis deflates bigger, pop-focused events

The Australian festival scene is seeing a shift to smaller and more family-friendly events.A researcher believes community-focused events will continue to thrive while bigger events will be forced to change.

But pop music commentator and Melbourne Conservatorium of Music Professor Mark Pollard said its cancellation signalled a change in the Australian festival scene.A decade, pandemic and cost-of-living crisis later, it is evident that the landscape of Australian festivals has shifted, with big events like Splendour in the Grass and Groovin the Moo calling it quits for the foreseeable future.

"One of the things that have become more apparent is that smaller festivals, that are more inclusive, those that involve more volunteers, are becoming more successful," he said."I think that one of the reasons why we've continued to have good numbers is because we're very focused on that demographic, where costs of living is more of an issue for the younger generation," he said.

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