There has been a swirl of news around Multichoice lately. On one hand, Canal+, the Vivendi owned French pay TV giant, has made a hefty $2.9bn offer to buy the South African headquartered Multichoice, which has operations across Africa. Big money at play, you may want to say. On the other hand, Multichoice Nigeria, which is part of the package that may soon go to Canal+, has been in the news for reasons not too pleasurable but has nothing to do with nasty business.
In broadcasting, money talks always, with operators and competitors pursuing each other in mega mergers that can give them a good advantage in the local and international market. Oh, just look at the deal between CNN and media behemoth, Warner Bros, Discovery, Inc. Multichoice shareholders may not be able to resist the cash being dangled before them. But there is no doubt that when the deal is consummated, a new level of competition will hit subscription TV business on the continent.
Also speaking on television, Dr Adamu Abdullahi, acting Executive Vice Chairman of FCCPC, confirmed that his organisation was in receipt of a four-page document from Multichoice, where the organisation stated reasons responsible for subscription hike. This is crunch time in Nigeria. Food inflation is flying and food prices have also developed wings rendering it impossible for many families to rustle a standard meal a day. The cost of medication is crippling, only grimly illustrated by the number of simple deaths happening around the nation, preventable deaths becoming a final call, unfortunately. Fuel queues have returned with a vengeance and nobody is actually sure how much a litre costs. I was at one filling station on Tuesday morning.
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