Periods have been a huge taboo in the workplace for, well, always. And while we're getting better at talking about them, it's still an uncomfortable topic for many. To get the dialogue flowing, The Period Conversation is a project that aims to help us open up about menstruation and get real about reality., menstruation has typically been treated as a topic shrouded in discretion and shame.
"The Period Conversation started, well, with a conversation," says Sadie Devane, Senior Art Director at Nice and Serious."We spoke at length about the ways in which our menstrual cycles impact our creative output, and the difficulties we’d had navigating this throughout our working lives," she adds. This became the project's catalyst, inspiring the team to create a resource that could open conversations with their colleagues and become a tool for other workplaces.
"Our chosen colour palette is inspired instead by how the four phases of the menstrual cycle feel, with bright and illuminating tones to reflect conversation about each," says Anna. The graphic language and"bubble-style type" are directly inspired by period blood, replicating the marbling shapes of its viscous movement, while the fluidity of the design gestures to the"project’s aim for organic, flowing conversation.
On what she's most proud of throughout the process, Anna says:"This is the most personal project I’ve ever worked on, and I’m proud that speaking up has gone on to create something so impactful. My period has felt like an obstacle to be creative, so to have used a negative experience to create something this inventive feels like a real achievement.
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