Beer without the buzz is behind the biggest buzz in the biz. 'Alcohol-free beer has been one of the hottest growth trends in the industry the past three to five years,' beer-industry insider Bump Williams, of Bump Williams Consulting in Connecticut, told Fox News Digital. The segment enjoyed a 34.5% sales rise in 2023 compared with year-end 2022 figures, according to industry analytics that Williams shared via NielsenIQ. Zero-proof beer is showing a similar rise here in 2024.
Younger consumers just aren't crazy about alcohol,' said Williams. 'When they go to a restaurant or tavern, they want to have a good time. But they don't want to drink just club soda. So they're drinking non-alcoholic beer.' Alcohol-free beer still represents only 3% of the $50 billion annual market for retail beer sales. So the impressive growth figures are within only a small segment of the industry, Williams noted.
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