The Genesis GV80 luxury SUV’s base price has soared by over $20,000 in Australia, but the Korean luxury brand says it doesn’t expect sales to slide as a result. After axing the entry-level turbocharged 2.5-litre petrol four-cylinder for 2024, Genesis Australia has removed the 3.0-litre turbo-diesel inline six. In this case, its hand was forced as the engine has been axed globally.
“If you’re looking at a GV80, it’s standard with everything that you’d expect for a luxury vehicle,” said product planning assistant manager Michael Rowland when asked why the company had dropped its most affordable GV80 models. “We’re not so much trying to wage a price war, instead we want our product to stand on its own two feet firmly.” By whittling down the number of variants, Genesis is leaving the only decisions to be paint and interior trim.
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