Zendaya and castmates Mike Faist and Josh O’Connor have been on a globetrotting press tour to get the word out about Italian director Luca Guadagnino's original film, which opened in 3,477 locations in the U.S. and Canada.
Ticket sales from large format screens, including IMAX, made up about 40% of the opening weekend grosses. According to PostTrak exit poll reported by Deadline, 55% of audiences said they went to see the film because of Zendaya. In fact, this weekend, Zendaya movies accounted for around 26% of the overall box office with the re-release of “The 27-year-old actor has been part of some of the most successful franchises of the last few years, including the “Spider-Man” and “Dune” movies.
He gave special credit to the studio’s publicity and marketing teams for orchestrating a world tour that resulted in several viral fashion moments.for the R-rated movie, which teases a steamy and competitive love triangle between the tennis players. It currently has an 88% on Rotten Tomatoes and got a B+ CinemaScore from opening day audiences.,” starring Zendaya’s “Dune” co-star Timothée Chalamet made $15.2 million in its entire run.
Second place went to the faith-based film “Unsung Hero,” which made an estimated $7.8 million from 2,832 locations. It’s based on the true story of the Smallbone family, and the rise of their children Rebecca St. James, and sons Joel and David in the country music scene. Joel Smallbone directed, co-wrote and portrays his father David.
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