Trump trial tests his campaign strategy of embracing bad publicity

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NEW YORK: Meetings with foreign dignitaries at Trump Tower. A staged visit to a convenience store in the New York City Democratic stronghold of Harlem. Daily remarks broadcast on national cable television from outside the courtroom, and a blizzard of angry posts on his Truth Social platform.

Former US President Donald Trump, charged with falsifying 34 business records in an attempt to cover up a payment to adult film actress Stormy Daniels, arrives for his ongoing trial at Manhattan Criminal Court, in New York City, Apr 26, 2024. , Republican former president Donald Trump is testing the boundaries of the saying that there is no such thing as bad publicity. Even if you are running for the highest office in the land.

"No campaign would want to have their candidate in the courtroom instead of with voters on the campaign trail," Hoffman said."But I also think they're smart to maximize their moments of support in front of the camera during the trial." Trump has also taken to Truth Social, his social media platform where he has just shy of 7 million followers, to portray the trial as a"witch hunt" and election interference while accusing the judge of being conflicted.

Nevertheless,"the idea that he is silenced is a joke," said Kathleen Hall Jamieson, a professor of communication at the University of Pennsylvania."What the trial is giving him is the opportunity to bookmark his appearances with on-camera access, underscored by Truth Social."

 

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