The trend is at an all time high not just because it works, but more importantly because of the increased ubiquity of black British culture in the UK.
And like their rap counterparts in the States, these musicians now have the star power to make power moves across industries with ease. Snoop Dogg, Queen Latifah, LL cool J, 50 cent, Ludacris, Will Smith, T.I, Lauryn Hill – the list is quite literally endless.
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