The multiverse has been good to Magic: The Gathering. Of its recent crossover sets the big winner was The Lord of the Rings, which earned over $200 million in under six months. AsFallout has apparently been a solid earner as well, although it's not a full set like The Lord of the Rings was.
Commander is currently Magic's most popular official format, so it's still significant when a Commander-only set does well. And Fallout has. During Hasbro's recent, CEO Chris Cox called it"a great set," saying,"it’s probably our best-performing Commander set ever, whether it’s a Universes Beyond set or not. However, Commander sets tend to be quite a bit smaller than our overall premier sets, so you have to weigh that accordingly.
This was in response to a shareholder question that also asked for his thoughts on the long-term of Magic. Cox responded,"I would say our view on Magic is pretty healthy. Engagement has reached pre-pandemic levels, our stores are all healthy, Fallout's doing well, Outlaws of Thunder Junction—which is our first major release of Q2—it's early but it's off to a promising start.".
"In terms of the long-term view on Universes Beyond," Cox said,"man, I think Final Fantasy and Marvel are gonna be pretty significant sets. I would put them in the same league at least as what we saw with Lord of the Rings. Marvel is just a huge IP, we're gonna do multiple sets with the Walt Disney Company on that which we're pretty excited about.
So don't expect Magic to slow down on the crossovers any time soon. Not only have they been big earners, they've been quality sets too. The Lord of the Rings was one of the most well-received sets in years, and Fallout's Commander decks are fun too.