V spoke to the figures and forces that witnessed the mega viral Maison Margiela 2024 artisanal couture collection come to lifeV spoke to the figures and forces that witnessed the mega viral Maison Margiela 2024 artisanal couture collection come to lifeAs seen in the pages of V148, our new summer 2024 issue, photographer Sølve Sundsbø with stylist George Cortina captured one of fashion’s most viral collections to date since debuting on the Parisian runways in January of this year.
Tapping into the theatrical ethos of the couture, V spoke to the figures and forces that witnessed the mega-viral Maison Margiela 2024 artisanal couture collection come to life, such as Dame Pat McGrath, Lulu Tenney, Gwendoline Christie, Christian Louboutin, and many more. “This collection is not designed to fit a market or a marketing need. Its reason for being is one person’s boundless creativity. And imagination. Its importance not only stems from the incredible clothes, hair, makeup and performances during the show. It doesn’t try to be cool or modern. It finds enduring value in being timeless. That today, feels unique and very important. Maybe its most important legacy will be to remind us all what fashion shows can be and used to be.
It’s a story that is multifaceted, beautiful, dark, and intense— something that you never really see these days. My goal was to bring the clothes to life. There is so much attention to detail, you can’t even imagine how much thought goes into it all. John and the team had been working on this, building this for so long that I just hoped to do my role justice and fit into the world that they had crafted.