Michael Kors Paris Pop-up Spotlights New Handbag With Swimming Pool Theme

is hoping the shimmering turquoise waters of a swimming pool will put visitors to its pop-up in the mood for a vacation – preferably with its new Colby bag in tow.spring 2024 campaign in an immersive format at the temporary space in the French capital’s Marais district, which features three sensory rooms inspired by the images shot by Mert Alas.

“So we wanted to bring the sunny, graphic energy of Los Angeles, where the campaign was shot, to another one of my favorite cities, Paris, as we celebrate the spirit of the next-gen jet set around the world,” the designer added.

The Paris activation will be followed by Club Kors, a takeover of Joia Beach Club in Miami for a week in May, the brand said. Kors has five stores in France, in addition to three outlets and 13 shops-in-shop.

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