People take a selfie wearing costumes of characters from the video game Genshin Impact, during the Toguchi cosplay festival in Moscow, Russia on Nov 12, 2023.MOSCOW — A few years ago, Karina Marakshina had to explain what K-pop was when asked to describe the musical style of her Moscow dance studio. Now she says she hears it blasting out from nearly every mall where she shops.
GSS also hosts large-scale events such as an annual student concert and a dance "battle" with prizes for winners, and even organises tours to South Korea for the biggest K-pop enthusiasts. The 22-year-old says the studio has experienced a boom in interest as the music and dance style becomes more visible in Russia.