We felt this struggle acutely at our own creative agency, trying to manage content creation, reviews, and approvals between teams and clients in different cities and times zones. In one case, we were working with a client in Boston and their partner in Malaysia to try to finalize a video using our hacked-together system of tools and communication channels. It was a mess.
Now, with social media, online advertising, and email, any company can reach their customers directly with a very low budget. This has opened up a huge amount of opportunity for companies across industries to communicate effectively with customers. In order to meet the demand for all of the content that these companies need to create, they’ve brought creative teams in-house.
At the same time, it’s not just the marketing team that needs to sign off on creative work. Product and technical leads and other subject-matter experts who may not have access to the cloud-based creative tools that designers use still need to participate in feedback and review cycles. Soon, Slope’s content collaboration features will be built into Smartsheet, providing Smartsheet users new intuitive content review and markup capabilities for giving feedback on images, videos, documents, and other content directly in the app. For example, in Slope, you can watch a video and leave time-stamped comments and markup the frame-by-frame right next to the video, rather than sending an email with the time codes for where you want things changed.
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