Meta is putting AI front and center in its apps, and some users are annoyed

Meta’s artificial intelligence-powered assistant is suddenly everywhere in its flagship apps, and some users are not thrilled. The company announced late last week that its assistant, Meta AI, would now be integrated into Facebook feeds as well as in the search bar across its biggest platforms. It's also now available in at least a dozen more countries. But users quickly expressed annoyance at Meta AI’s sudden integration into the search function on Instagram, Facebook and WhatsApp.

Some expressed disappointment that it seemed they could turn the feature off, though some online have traded tips about unconventional methods they have found that seemed to work. A Meta spokesperson confirmed that, as of now, there is no official way to disable Meta AI. “Meta AI aims to be a helpful assistant and is in the search bar to assist with your questions,” a spokesperson wrote in an email.

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