It feels like every major digital service I use is now part of Taylor Swift’s marketing machine

It's that time again, folks: In case you've been, I don't know, hiding under a rock for the past few days, a new Taylor Swift album has just landed. The Tortured Poets Department, Swift's 11th studio album, is a sprawling, 31-song collection that's already breaking records right and left, from Amazon Music declaring it the service's most streamed album debut of all time to Spotify confirming it as the most-streamed album in a single day so far this year.

Not to be outdone, iHeartRadio temporarily rebranded to 'iHeartTaylor' in honor of TTPD, and the platform is promising 'Twice the Taylor' wherein stations will play songs from every era of her career. Other digital services, meanwhile, have likewise gone to great lengths to give Taylor a boost.

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