The Big Picture IMAX venues are quickly emerging as the audience's go-to premium theatrical experience. A decade after 3D became a worldwide rage, the IMAX format is benefiting films both big and small thanks to Christopher Nolan and a handful of others' continued endorsements.
Meanwhile, Godzilla x Kongadded $1.1 million from IMAX venues this weekend, taking its running IMAX gross to $40 million. The movie has made $485 million worldwide so far, of which $120 million has come from China, and another $171 million from domestic theaters. Godzilla x Kong will launch in 52 IMAX locations in Japan this week. Another Warner Bros.
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