Camilla Franks, founder and creative director of the Australian resort and ready-to-wear brand Camilla, flew into New York to celebrate the 10th anniversary of her company’s partnership with
At a dinner party at L’Avenue at Saks Thursday night, Saks toasted the Camilla brand, which opened a pop-up shop for its ready-to-wear collection on the fifth floor of the flagship through April 30. Camilla is already the number-one-selling resortwear brand at Saks. Some 32 people attended the party, many dressed in brightly colored looks from Camilla’s most recent collection called Wonderkind, available at Saks. The collection is inspired by Franks’ travels through The Netherlands and Belgium. Among the guests were Kelly Bensimon, Tessa Jean, Bambi Northwood-Blyth,Dur Doux to Be a Featured Brand at Livewear at 57 Bond Street in New York
“We are very happy to be here tonight to celebrate 10 years. We are also celebrating our exclusive capsule ,” said, chief merchandising officer of Saks. “Also, you’re launching ready-to-wear, and we’re so thrilled to be your partner tonight. This is such a beautiful dinner. I really want to thank everyone on our teams for putting it together. It’s so stunning. Everyone looks so gorgeous. Thank you for coming all the way from Australia to be with us.”in fairly land.
Camilla, which is celebrating 20 years in business, has been aggressively expanding its business in the U.S., opening new stores, such as the one that opened last month in Short Hills, N.J. The company looks to raise its profile in the U.S. market. The collection will be displayed in five windows on 49th Street at the Saks flagship, and a digital billboard in Times Square.Franks noted that the company has 28 stores globally and the vision is to have another 20 stores in the U.S.
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