gearing up to cut the ribbon on a new library wing ahead of her 11th studio album’s highly anticipated release later this week.library installation at The Grove in Los Angeles, featuring curated poetry excerpts, books and visual surprises for fans to pore over, each representing a small piece of the singer’s new era. Doors will open to the public Tuesday and continue welcoming Swiftie scholars over the next two days leading up to the 16-track LP’s arrival on Friday .
“This campaign is a continuation of the work we’ve done in support of Taylor over her past few album releases,” Jackie Augustus, Lead, Country & Folk, Artist Partnerships, tells. “The way Taylor’s fans connect with and champion her music is unlike any other. We’re excited to bring this album activation to life for Swifties in LA this week.”.
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