Hollywood union deal with music giants guards against AI use

Entertainment industry workers have struck a preliminary agreement with top record labels like Warner Music Group and Sony Music Entertainment to secure higher minimum wages and safeguards against using artificial intelligence .

As the music industry faces the challenge of songs produced by generative AI, which allows internet users to easily replicate the voices of artists — frequently without the artists’ permission — the proposed agreement with record labels mandates consent and compensation before releasing songs featuring digital replicas of artists’ voices.

According to SAG-AFTRA, the terms “artist,” “singer” and “royalty artist” exclusively denote humans under this accord. The agreement also encompasses enhancements in health and retirement benefits, along with an expansion in the portion of streaming revenue subject to contributions.The agreement comes as AI technology has become a significant concern in the entertainment sector, dominating discussions between SAG-AFTRA and major studios in 2023.

“This agreement ensures that our members are protected. While technology can enhance the creative process, the essence of music must always be rooted in genuine human expression and experience.”— an AI voice technology company — concerning the use of AI voices in video games. The agreement will provide performers with the right to consent and negotiate with the AI company, as well as the power to opt out of “continued use” of their voices in “new projects.

AI holds immense potential in film, especially in virtual filmmaking. It offers lifelike sets and cost efficiency. With its greater creative flexibility and lower production costs, this technology has the potential to completely transform the filmmaking process. Despite its transformative power, the AI protection deal aims to ensure fair credit for industry contributors.

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