After two years of the kind of exuberance and endeavor that brought a Rolex emoji watch, colored lab-grown diamonds, 3D-printed gold, light-sucking cases, and even a Stormtrooper metaverse watch, 2024's Watches and Wonders—the annual trade show of the international watch and jewelry industry—feels positively tame in comparison. Perhaps this is because big-brand chief executives have acknowledged an increasingly uncertain market. Swiss watch exports are slowing after a record run.
Rolex dropped its new 18-karat, solid-gold, 44-mm Deepsea that has water resistance up to 3,900 meters, and is heavy enough to pull you down to the bottom of the Mariana Trench at speed. In fact, Rolex told WIRED it is the heaviest watch the company has ever produced, even despite its RLX titanium caseback. However, having tried this hefty $52,100 watch on, WIRED can confirm it's much easier to wear than many might think.
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