The halo effect that women’s basketball’s breakout star Caitlin Clark had on TV ratings should extend its afterglow, according to a survey gauging consumer sentiment days after Sunday’s
Eleven percent of U.S. respondents are more interested in watching NCAA women’s basketball when she’s playing solely as a result of Clark’s performance, and 13% would watch whether or not she’s playing. Furthermore, male respondents and younger demos show stronger interest compared with those who identify as female and older generations.
The “Clark bump” might even extend to other women’s sporting events. Similar percentages say they’ll watch more of other women’s sports as a result of Clark’s performance in NCAA games, with double-digit increases registered for NCAA women’s basketball , women’s Olympic basketball this summer , women’s sports in general and WNBA basketball .
The online survey, developed by Variety Intelligence Platform, was fielded April 10 by CivicScience Network to more than 1,300 U.S. adults 18+.for a trio of University of Iowa games featuring Clark, culminating in an April 7 championship loss for her team that drew more than 18 million viewers. That was the single biggest audience any men’s or women’s basketball game at either the collegiate or pro level had seen on TV in five years.
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