Western-style boot sales climbed more than 20% the week after Beyoncé's"Cowboy Carter" was released late last month, Circana reported.Though cowboy boots may typify the Western look, other pieces, including denim, can also ride the wave.The country fashion staple's sales surged more than 20% in the week after the music superstar released her"Cowboy Carter" album, according to consumer behavior firm Circana.
"We have little doubt that there is a correlation" between the increased attention on Western clothing and the release of Beyoncé's eighth studio album, Poser said. Boot Barn shares have climbed more than 4% since the start of April, defying the broader market's pullback. That adds to the stock's rally over the course of 2024, with shares jumping about 30% compared with the start of the year.CEO Michelle Gass told analysts earlier this month that the denim maker works to ensure the"brand remains in the center of culture.
Gass said denim is"having a moment" and the Western style is"really trending," including in fashion and music. But denim suppliers haven't been able to sidestep the recent market slide. Levi Strauss shares have dropped more than 3% in April.BlackRock's Fink sees Fed cutting twice this year but missing inflation goalTom Brady
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