At movie industry convention, leaders say blockbusters alone aren’t enough

A visitor walks past advertisements for upcoming movies on the opening day of CinemaCon 2024 at Caesars Palace, Monday, April 8, 2024, in Las Vegas. The four-day convention of the National Association of Theatre Owners runs through Thursday. .” The counterprogramming of “Barbie” and “Oppenheimer” brought audiences to cinemas around with the world, ultimately earning nearly $2.5 billion in combined ticket sales.

That means, O’Leary said Tuesday, “a strong and vibrant market for movies with smaller or medium sized budgets.” O’Leary made a plea to “our friends in the financial industry” to invest more capital into the system, calling it a “smart investment” that benefits “creatives, studios, exhibition, local communities and, most importantly, movie fans.”

Studios including Warner Bros., Universal Pictures, Paramount, Disney and Lionsgate will all take the big stage at Caesar’s Palace to show new trailers or footage from their biggest upcoming films, from “Furiosa” to “Deadpool & Wolverine,” sometimes with the help of movie stars, to stoke excitement in the people who will put these films in their theaters.. The overall box office was up 20% from the previous year in the U.S., surpassing $9 billion.

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