RSCPA's wildly woke rebrand

Animal lovers and long-term donors have blasted the RSPCA for its 'woke' rebrand which seemingly casts dairy and poultry farmers as villains who 'abuse' animals.

One farmer immediately hit out at the 'out of touch video', asking the charity, 'so you're implying that farming and farmers mistreat their animals then?' while another slammed it for creating a 'misleading' campaign. Others have slammed it for its string of ludicrous rescues from saving seagulls from the rooves of houses and mountain goats from mountains.

'We are devoted to our cats and dogs, but we often don't realise we are connected to billions of other animals in our lives, through the things we buy and the choices we make,' he said. He told MailOnline: 'None of us want to mow a bee or stand on a bee or step on a snail but these aren't the issues. The new campaign 'For Every Kind' comes as part of the decision to rebrand the charity for the first time since the 1970s

The new campaign comes as part of the decision to rebrand the charity for the first time since the 1970s. 'Respecting animals is what 99 per cent of farmers do. There's a few rotten apples but those are the ones that the RSPCA keeps showing,' he told the Telegraph. Tim Bonner, chief executive of the Countryside Alliance, warned the RSPCA against pushing its own 'agenda' adding that it needs to be 'very careful' of the relationship it forges with farmers

Conwy Borough Council forked out £250 for the bales from a local farmer to help the RSPCA rescue the animals - despite goats usually having prowess over extreme mountain passages. Once it was freed and checked by vets, it flew off on its own accord. It led to neighbours questioning whether the scale of the rescue was proper use of taxpayers money, with the operation thought to have cost more than £1,000.And just this week, the RSPCA called for sports netting to be scrapped after two fox cubs became tangled up in a cricket net in Stanmore on Monday.

The charity had received a call from the house's resident and arrived to see the foxes struggling to get free while their mum watched helplessly.

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