Buying a home anywhere is a challenge right now, but that’s especially true in NYC, where the process can feel as unattainable as a work of fine art.
StreetEasy decided to take a new approach this year, creating a full 360 degree campaign with visually arresting pieces of artwork. The campaign will run through the year in various out-of-home, digital, audio, and social media placements.Though NYC is known as a city of renters, StreetEasy data shows that 1 in 5 New Yorkers are browsing homes for sale while also looking at homes for rent. This campaign comes just in time for peak spring home shopping season in the city, and the art style captures the complicated and dramatic emotions those embarking on this journey might feel.
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