‘Fashion Faux Parr’: Martin Parr on taking the sheen off fashion photography

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Zoe Whitfield is a London-based writer whose work spans contemporary culture, fashion, art and photography. She has written extensively for international titles including Interview, AnOther, i-D, Dazed and CNN Style, among others.

asked me about it,’ says the esteemed British photographer Martin Parr, recalling his fashion industry inauguration. ‘But I thought I will take on the challenge, and have never looked back.

While style has long been a core strain of Parr’s documentary work, organically acting as a signifier of a season, place, era or society, his fashion work more closely observes trends and particular moments, largely realised in tandem with art directors, stylists and beauty teams. ‘It varies,’ he notes, reflecting on the collaborative nature of the work. ‘With editorial fashion, you have more freedom and I enjoy bouncing ideas around with the art director.

‘I enjoy doing fashion and of course it brings in income, which helps me keep the foundation going,’ he continues, alluding to the Martin Parr Foundation, the gallery and archive space he opened in Bristol in 2017. ‘So my relationship is a good one.

Italian designer Sabato De Sarno presented his debut collection for Gucci at the house’s Milan hub, which was inspired by what the Italian designer called ‘the joy of life’© Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.

 

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