EXCLUSIVE: Jean Paul Gaultier’s Pride Perfume Bottles Get the Keith Haring Treatment With Pop Art Prints

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Jean Paul Gaultier has looked to Keith Haring for the 2024 limited-edition Pride scent, in partnership with The Center.

in Classique and Le Male flacons, fashioned after nude male and female torsos — this time, wrapped in Keith Haring’s “Once Upon a Time” mural., released for Pride month annually since 2022, with notes of blood orange and musky blond woods. Noses Nathalie Cetto and Quentin Bisch composed the fragrance.

“We began to work with four years ago and have increased to the highest corporate sponsorship level since, allowing us to enhance not only our monetary donation but our partnership efforts,” said Frédéric Appaire, vice president ofParfums. “The collaboration was established in a very natural way. Since we’ve been building a strong relationship with The Center for years, their team introduced us to the Keith Haring Foundation and offered us the possibility to use Keith Haring’s mural.

 

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