Based out of New York, now working largely as a one-person team, Michelle Tew has been building her Malaysian food company Homiah since 2021. Tew, who moved to the U.S. from Malaysia more than 10 years ago, tells TODAY.com that in an effort to ease early bouts of homesickness, she started hosting friends and cooking Nonya recipes inherited from her grandmother, including laksa and a chile-garlic-oil condiment she always knew as sambal.
“We can’t get it from your local Whole Foods or something,” she’d say. In 2021, Tew launched a Kickstarter campaign that raised $40,000, which she put toward her first Homiah production run and setting up a facility in Malaysia. In 2022, she officially launched the packaged foods company named after the Hokkien word meaning “to live the good life.
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