When you’re a pop star, nothing marks a new era like a fresh hair color. For lifelong brunette Camila Cabello that meant going platinum blonde. “I’ve had dark hair all my life, so it feels good to be like, f*ck it, I could do something kind of dramatic,” she says. “It really subconsciously changes how you feel about yourself and gives you some freedom.”
“If something different is happening musically, it helps to look like a different person,” she says. “You want to feel like a new artist every time you put an album out, even if you’ve been around for a long time.” Silver, pink, and light blue were other contenders, but ultimately Cabello felt blonde best suited her new music: a little grunge-y, a little edgy, and as raw as possible — a departure from her pop music of the past. “This music feels like an unfiltered version of me.
Her first single, “I Luv It,” is a synth-y, club-driven earworm that set the Internet ablaze. It plays in the background of her new Bacardi commercial, a soundtrack for the sweaty dancers and Cabello, her newly blonde locks, waist-length and “wet,” whipping around her.
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