For the first time, the women's NCAA's championship game not only drew more viewers than the men, but it also was the second most-watched non-Olympic women’s sporting event on U.S. television.South Carolina’s 87-75 victory over Caitlin Clark and Iowa game averaged 18.9 million viewers on ABC and ESPN while UConn’s 75-60 victory over Purdue in Monday night’s men’s final on TBS and TNT averaged 14.82 million.The audience for Sunday's game peaked at 24.
"RELATED: LSU coach Kim Mulkey threatens to sue The Washington Post over rumored hit piece: 'I'm fed up'During the Final Four, Clark said the audience growth was benefiting all of women’s sports, not just basketball."I think you see it across the board, whether it’s softball, whether it’s gymnastics, volleyball. People want to watch. It’s just when they’re given the opportunity, the research and the facts show that people love it," she said.
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Women's NCAA Title Game Outdraws Men's ChampionshipThe women's NCAA championship game achieves a pair of milestones, outdrawing the men's championship with an average of 18.9 million viewers and becoming the second most-watched non-Olympic women's sporting event on U.S. television. The game between the number one seeds, South Carolina and Iowa, peaked at 24.1 million viewers during the final 15 minutes.
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Women's NCAA Title Game Outdraws Men's ChampionshipThe women's NCAA championship game achieves a pair of milestones, outdrawing the men's championship with an average of 18.9 million viewers and becoming the second most-watched non-Olympic women's sporting event on U.S. television. The game between the number one seeds, South Carolina and Iowa, peaked at 24.1 million viewers during the final 15 minutes.
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South Carolina's Victory in Women's NCAA Championship Game Draws Second Highest ViewershipSouth Carolina's 87-75 victory over Iowa in the women's NCAA championship game attracted 18.9 million viewers, making it the second most-watched non-Olympic women's sporting event on U.S. television. The game reached its peak viewership of 24.1 million during the final 15 minutes.
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