For most of us, creating documents, spreadsheets and slide decks is an inescapable part of work life in 2024. What's not is creating videos. That’s something Google would like to change. On Tuesday, the company announced Google Vids, a video creation app for work that the company says can make everyone a “great storyteller” using the power of AI., Google’s latest AI model, to quickly create videos for the workplace.
In a promotional video, Google uses Vids to create a video recapping moments from its Cloud Next conference in Las Vegas, an annual event during which it showed off the app. Based on a simple prompt telling it to create a recap video and attaching a document full of information about the event, Vids generates a narrative outline that can be edited.
It all looks pretty slick, but it’s important to remember what Vids is not: a replacement for AI-powered video generation tools like OpenAI’s upcomingor Runway’s Gen-2 that create videos from scratch from text prompts. Instead. Google Vids uses AI to understand your prompt, generate a script and a voiceover, and stitch together stock images, videos, music, transitions, and animations to create what is, effectively, a souped up slide deck.
Who asked for this? My guess is HR departments and chiefs of staff, who frequently need to create onboarding videos for new employees, announce company milestones, or create training materials for teams.
Vids will be available in June and is first coming to Workspace Labs, which means you’ll need to opt in to test it. It’s not clear yet when it will be available more broadly.
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