Movies are back? At CinemaCon, theater owners and studios will make the case

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CinemaCon, the annual film industry conference in Las Vegas, is set to rally support for theaters amid a thin 2024 box office slate.

This week in Las Vegas, movie studios and theater owners will gather to bellow a simple message from the Colosseum stage at Caesars Palace, like King Kong roaring from the depths of Hollow Earth: Movies are back. Or perhaps more accurately, some movies are back. Alternatively, movies are more 'back' than many people had thought they would be.

On Tuesday, Sony's Crunchyroll will address exhibitors following the cinema owners association's state of the industry rundown, a recognition of the increased power of anime on the big screen . Later in the festivities, Angel Studios, the company behind last year's surprise smash 'Sound of Freedom,' will give a breakfast presentation. There remain serious risks in the exhibition business.

 

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