Roku Patent Explores Way to Show Console Players Ads When Games Are Paused

According to a newly filed patent, Roku is looking to inject more advertising into the user's feed during inactive periods. The patent in question is for"HDMI customized ad insertion," which would detect a period of pause on the TV, and basically hijack the screen to offer an advertisement. In theory, this could happen when a Blu-Ray player or video game console is paused.

Will This Patent Actually Come to Pass?As we usually point out when it comes to this type of thing, just because a patent is filed by a company, it does not mean that it's something that's definitely going to happen. Companies are constantly patenting ideas that don't actually come to pass; back in 2021, PlayStation filed for a patent that would allow household items like bananas to be used in place of controllers.

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