Serena Williams's Wyn Beauty Isn't Your Typical Celebrity Brand

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Halie LeSavage is the senior news editor at Marie Claire, where she assigns, edits, and writes fashion and beauty stories. Her reporting has ranged from in-depth designer profiles to fashion week reviews and research-backed shopping guides. (She justifies almost any purchase by saying it’s “for work.

, her debut makeup collection, arriving soaking wet after getting stranded umbrella-less in a spring storm isn’t one of them. But there I was: standing in front of the 39-time tennis champion title holder, dripping water like I’d taken three consecutive rides on a log flume first. My shoes, tote bag, and dress were soaked through; my low bun was dripping water down my back.

“I love being glamorous and I love red carpet and I love Met Galas, and I think they're really great,” she said. “But what I really want is to just be every day. I can't wear that”—meaning a full camera-ready beat—“going to pick up my daughter at school.” Serena swatched and tested products with her sister, Venus Williams, at the Wyn Beauty launch party. The entire 10-product range was on display.When Williams talks about women who need long-lasting makeup that can endure work, workouts, childcare duties, and even unpredictable weather, she’s including herself. “I'm not better than anyone else,” Williams says.

 

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Serena Williams Launches Makeup Line, Wyn Beauty — Review, PhotosSerena Williams is no stranger to winning. And now, she wants us to win — well, Wyn. The Olympian is making her foray into the celebrity beauty brand game with a new makeup line, and Allure has all the details in April's One to Watch.
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