Lottery coughed up R1.7-million for ‘amateurish’ flash mob that never played out

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Elsiscope Groundup Mbali-Ncube Msg Nlc Thato-Mokwe News

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Lottery loot: All the NLC had to show for R1.7-million is an amateurish, six-minute video of three men dancing in high heels.

In 2021 the National Lotteries Commissionpaid over R1.7-million for a Women’s Day “flash mob activation” that materialised. event, all the NLC got for R1.7-million was a poor-quality video of three men dancing in high heels in a deserted gym.has been unable to find any instances of the video ever having been published online.

Mulaudzi said that MSG Group Sales “had no prior or subsequent relationship” with Elsiscope. “MSG Group Sales did not have any contact and was not party to any arrangements between Elsiscope and NLC”. Initially, Topco dealt with Gladys Petje, the NLC manager for marketing and communications, according to Topco CEO Ralf Fletcher. But a week before the conference he received an email from Petje, in which Mokwebo was copied, proposing the idea of screening the flash mob video.

Both Mokwebo and her husband were directors of Melomotion in 2018 and resigned that year. Stanley Ngcobo became the company’s sole director. Attempts to track down Ngcobo were unsuccessful.

 

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