My, my! It’s hard to believe but it’s been 50 years since four young Swedes, calling themselves
performed to a huge televised audience for the first time. Although their catchy Waterloo took out that year’s Eurovision by garnering the majority of votes, the group’s win was helped by astute planning. Lyricist, guitarist and one of the two business brains behind the group, Bjorn Ulvaeus, wanted to make an impact beyond the European competition — insisting they sing their entry in English. It was a deliberate attempt by the Swedish group to break through onto the world stage. It worked.
for the first time, and with Faltskog heavily pregnant, the band sang Waterloo, in Swedish — the victory sending them to Brighton. At Eurovision, the Swedes faced serious rivalry — including from Australia’s own sweetheart Olivia Newton-John, who was representing her country of birth, Britain, on a home stage. Already a huge international recording star by 1974, Olivia placed fourth with the song Long Live Love.
World exhibition, put on by the now Throughout the decades, fans hoped for a reformation of the group, which quietly disbanded in 1982 after its once loved-up, married couples became divorced. Despite concerted official attempts over the years — including, at one stage, an offer of $US1 billion — the band resisted calls to get back together. But in 2021,
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