After testing the Brazos waters in 2023, both CMT and the Academy of Country Music are bringing their annual awards shows back to Texas this year. Theair April 7 on CBS from the Moody Center in Austin. The ACM, meanwhile, announces finalists for its awards on April 9, with the trophy ceremony streaming May 16 on Amazon Prime from the Ford Center at The Star in Frisco.
The ACM and CMT arrived in Texas via different roads. The ACM took a risk in 2015 by presenting its awards at AT&T Stadium in Arlington, marking the first time that a major awards show had aired from a stadium. From the moment Whiteside arrived at the ACM in 2020, following a stint with the Country Music Association, Texas talk was on the table.The Dallas Cowboys, he says, “were very excited at the thought of having our show come back.
Texas is fertile ground for country music. Both shows indicate that current Texas-bred hit-makers Cody Johnson and Parker McCollum will likely have a role in their shows. The two artists will perform at the CMT Awards, which also has appearances by native son Lukas Nelson and former Houston Astros pitcher Roger Clemens. McCollum will also host a golf tournament for the ACMs, which will make performance decisions after nominees are announced.
The Texas Music Office is apparently keen to pull in more trophy presentations. Both the ACM and CMT received incentives from the state for bringing their events to town. The ACMs, meanwhile, are connected to an ongoing Texas attraction. The Star is a 91-acre campus that houses the business center for the Cowboys’ NFL team. The built-in amenities — shops, restaurants, hotels, a golf course — make for a comfortable getaway for industry attendees, many of whom go home after a Nashville awards show.
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