Kodak and Blockbuster's sad examples show why firms can't hide from awkward truths: Bird Lovegod

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One way of considering business is as a series of experiments.

Most businesses never run out of questions. I suppose very stable ones might become quite formulaic, but the market is dynamic and changeable, so new questions continuously arise. Some are a matter of fine tuning, others may be life or death for the company. I expect Kodak pondered, will digital photography replace film in the future? They didn’t like the answer, ignored it, and went bankrupt.

This problem is greatly aggravated by the phenomena that humanity doesn't actually have a preferred destination. We are not trying to get to a better place, a promised land, a utopia. We’re not even trying to make things better. What humanity is really doing in this tech-obsessed age is making technology and seeing where it takes us. That’s the entire strategy. An experiment. Make it and see what it does and where it takes us. This is clearly not the correct way to plan a journey.

 

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