The hard rock quartet have sold their catalog, brand name and IP to Swedish company Pophouse Entertainment Group in a deal estimated to be over $300 million, it was announced Thursday. This isn't the first time Kiss has partnered with Pophouse, which was co-founded by ABBA’s Björn Ulvaeus. When the band's current lineup — founders Paul Stanley and Gene Simmons as well as guitarist Tommy Thayer and drummer Eric Singer —ended by revealing digitized avatars of themselves.
The cutting-edge technology was created by George Lucas’ special-effects company, Industrial Light & Magic, in partnership with Pophouse. The two companies recently teamed up for in London, in which fans could attend a full concert by the Swedish band in their heyday, as performed by their own digital avatars. The ways in which Kiss' avatars will be utilized has yet to be announced, but Pophouse CEO Per Sundin says fans can expect a biopic, a documentary and a Kiss experience on the horizo
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