Kiss Sell Music Catalog, Publishing, and Imagery to Company Behind ABBA Voyage

are the latest artist to sell off their music catalog — and, in this case, their well-known onstage personas and makeup — for big money.they have sold the rights to their music and imagery to Pophouse, the Swedish company that created the ABBA Voyagethat Kiss raked in upwards of $300 million in the sale.

“As part of the partnership, Pophouse will create digital versions of KISS that will allow the band and their unique personas to live forever,” Pophouse and Kiss said in their press release. “Through a magical combination of cutting-edge technology and unrivaled creativity, Pophouse will bring the full, authentic KISS experience to both existing and new fans for years to come. The avatar show is planned to launch in 2027.

“We have always been breaking new ground in popular culture, and this partnership will ensure that we continue to do so for years to come,” Simmons said of the catalog dead in a statement. “Because what Pophouse is doing, is breaking rules. We already have several plans in development, where the avatar show is one, a biopic another and a KISS themed experience a third.

Stanley added, “Our journey with Pophouse is fueled by the desire to eternally resonate across diverse facets of global culture. As we embark on this venture, we aim to weave our legacy into the tapestry of different worlds, ensuring that the KISS experience continues to captivate both our devoted fans and those yet to discover the thrill. This partnership is not just a chapter; it’s an eternal symphony of rock ‘n’ roll immortality.

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KISS Sells Music Catalog To Firm Co-Founded By Swedish Billionaire And ABBA’s BjornI am a Breaking News Reporter at Forbes, with a focus on covering important tech policy and business news. Graduated from Columbia University with an MA in Business and Economics Journalism in 2019. Worked as a journalist in New Delhi, India from 2014 to 2018.
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