star’s Nationwide ads, in which he played a sneering and superior bank manager.In the ad, Dominic’s character was heard mocking customers’ concerns about losing their life savings and other banks closing local branches.The ASA confirmed on Wednesday that the ad would be banned in its current form, out of concern it wrongly suggested that Nationwide had not closed branches of its own.“We told Nationwide Building Society not to mislead in relation to the closure of their branches.
“We also told them to ensure that their ads did not irresponsibly promote diets that fell below 800 kcal a day,” . “And to only make weight loss or weight maintenance claims for foods if the claim was authorised on the Great Britain nutrition and health claims register and the foods met the associated conditions of use.”
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