MCM Unveils Empowering New Scent: Crush Eau de Parfum

All pink everything! The house’s newest scent celebrates female friendship and empowermentIn true MCM fashion, the German luxury brand embraces its longstanding heritage of sophisticated rebellion in a new scent: MCM CRUSH. Created for the rulebreakers and trailblazers of the globe, the floral fruity scent bursts open in an explosion of apricot nectar and frozen fruits.

The floral and fruity fragrance combines the sweetness of apricot with hints of frozen fruit. At its core, hand-picked rose de mai, magnolia and white peony add floral notes and create the sweet and sensuous intrigue of the fragrance, while cedarwood, ambrette, and cashmere wood anchor the fragrance with sophistication and allure.

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