Prices at fast food restaurants increased at a rate that far exceeds inflation over the last decade, according to a new analysis from FinanceBuzz.
According to the consumer price index, the general cost of goods and services has gone up 31% in the past decade. "Providing our customers with affordable options has always been core to our brand, and it's even more important as consumers feel pressure on their spending, particularly the lower-income consumer," Ian Borden, McDonald's chief financial officer, said earlier this year."We continue to listen to our customers by evolving our value offerings, maintaining strong perceptions in value for money and affordability.